Timing is everything. Well, perhaps not everything, but it’s certainly a challenge when it comes to following up cold emails.

When is the best time to send a follow-up? How do you keep your leads warm without becoming pushy? And we’ve all experienced the frustration of receiving a positive response, only for the lead to dry up after the follow-up. What’s the reason for this?

Could it be the day of the week on which you send the email?

Conversion… by day of the week

We have carried out research to identify conversion rate patterns of cold email follow-ups across each day of the week.

We analysed over 10,000 email follow-ups sent during March and April 2021. The following graph shows the number of meetings booked by our SDR teams against the day on which the email was sent.

As you can see, Mondays and Fridays show the lowest conversion rates.

This is not surprising. On Mondays, inboxes are flooded with emails collected over the previous few days. When people sit down to work after the weekend, what’s the first thing they do? Delete emails. On Fridays, they are often out of the office or working half days.

Conclusion: Wednesdays are the best day to send a cold email follow-up.